Case Studies

Prose needed a channel beyond the same crowded inventory every DTC brand fights over on Meta and TikTok. They were already spending on AppLovin Ads, a format built for mobile games and only recently opening to DTC brands, but running on agency guesses and repurposed Meta creative. Flixr brought real mobile app advertising experience to the channel, testing six hypothesis-driven concepts through its Creative Velocity system.

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Every DTC brand asks the same question when diversifying off Meta: is a new channel adding real demand, or just re-splitting the same customers under a different name. HealthyCell ran the test directly. Flixr built creative natively for AppLovin Ads and put it head to head against the brand's existing repurposed Meta assets, to find out for real.

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