Perfect UGC Ad

Coffee Time with Bruno, Chris and Tim

Episode 05

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Tim:

Do you think there's a perfect UGC video, Bruno?

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Bruno:

No. Beauty is in the eye of the beholder or whatever.

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Tim:

It's often surprising what performs and what doesn't perform. So different things can perform for different people, for different campaigns. Um, you can spend six months creating the perfect video, um, and it can perform less well than something that took someone literally five minutes to make. So the key is testing different types, right?

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Bruno:

Yeah, yeah. And you can never know, like, you never know how algorithms work. So, yeah, we can try and crack the code and we can try everything, but I don't think you can crack the code. I think it's, but in the at the end of the day, it's it's pretty random.

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