How does Flixr come up with Ideas

Coffee Time with Bruno, Chris and Tim

Episode 05

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Tim:

So when we do concepting, our writing team um get ideas from a lot of different places. Fred, if you want to talk just about some of those places that they get ideas from. 

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Bruno:

Well, the main ones that we go through is we dig out all the trends. If we're talking about trends, we dig out all the Instagrams, Facebook, TikTok, of course. So we get all the trends and try to make ads with those trends as soon as possible. So while those are trending, the ad can work out well.

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Tim:

Yeah, no, for sure. And then there are some um like some concepts that just always work. So the selfie style, the green screen um with like gameplay behind. Street interviews have been popular for a long time. 

When we do concepting, we look at what are top players doing in the market? 

What are this particular title's main competitors doing? 

What's trending in general and we pick out concepts from all these different places um to try and come up with cool ideas.